There’s an interesting article in Meetings and Conventions magazine detailing what makes “The Perfect Conference Website,” i.e. how to turn a program’s registration and information page into a marketing vehicle for the conference, generating additional traffic and interest.


Here’s the introduction: 


Encouraging registration and delivering information: These are the traditional jobs of conference websites. But in the 21st century, tradition changes from year to year. Once, a person would visit a site, register and never come back. Now, websites are expected to do much more than just provide information, and people expect tools and ever-changing content that keep them returning to the site.


The challenges for those designing conference sites are many: to offer the latest tools without overwhelming users, to create a sense of excitement without neglecting important information, and to give attendees every possible way to maximize their conference experiences. What follows are ways to achieve these goals.




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