I spoke to 150 terrific trial lawyers at the Litigation Counsel of America (LCA) conference in Santa Barbara on “Substance Abuse in the Legal Profession,” and I was overwhelmed by the attendees’ response. They simply could not wrap their heads…
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Your law firm’s use-it-or-lose-it marketing budget Professional firm marketing budgets are like The Pentagon’s defense budget — every year you get a budget which you must spend down to zero or you lose those dollars entirely at the end of the calendar…
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My “Ultimate Law Firm Associate’s Marketing Checklist” book was translated into Mandarin by Economic Science Press (China Finance & Economy Media Group), a prominent Chinese government education-publishing house, and is now for sale in China! Fortunately, I had a terrific…
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I’m really looking forward to speaking on (1) Social Media Marketing and (2) Branding a Law Firm to the ASIPI Latin American IP conference in Panama this week! 600 Intellectual Property lawyers from dozens of North, Central, and South America…
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AAM’s “60 Marketing Ideas in 60 Minutes” presentation A few months ago, I had the honor and good fortune to present a fun, fast-paced “60 Marketing Ideas in 60 Minutes” program (entitled the “Supersonic Sixty”) to the Association for Accounting…
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Teaching Career Development at Chicago-Kent College of Law I really enjoyed speaking to the law students at the Chicago-Kent College of Law last night. The topic was a mix of networking skills, personal branding, and how to build a resume…
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I’m a member of ACLEA, the Association for Continuing Legal Education. A bar association member was organizing a CLE conference for lawyers aboard a Caribbean cruise. She posted a listserv question to the group regarding how many speakers to have, how…
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I’m looking forward to addressing the Hispanic Lawyers Association of Illinois again. This presentation will be for the HLAI and the HLAI Business-Development and Practice-Development Committees. I’ll be speaking on “50 Marketing Ideas in 50 Minutes” on January 19, 2017…
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Tonight’s CBA/YLS program is canceled. All of Chicago will be watching the Cubs play Game 7 of the World Series! Let’s go, Cubs! ——————————- Chicago-area lawyers! Next Wednesday afternoon (Nov. 2), I’ll be presenting a free, fun Young Lawyers marketing program at…
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Do Consultants Often “Sell from the Podium?” Tim Corcoran ably summarized the feelings of many consultants and professional speakers with a recent blog post which includes this excerpt: “Major conferences often have a bias for in-house professionals as presenters. “We must be…
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