AAM’s “60 Marketing Ideas in 60 Minutes” presentation A few months ago, I had the honor and good fortune to present a fun, fast-paced “60 Marketing Ideas in 60 Minutes” program (entitled the “Supersonic Sixty”) to the Association for Accounting…
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Speech: Teaching International Law and Accounting Firm Networks to Generate More Referrals and Revenue As I’ve frequently mentioned, I’m a big fan of international law and accounting firm networks. I’ve seen countless times how global networks and affiliations generate intra-network referrals worldwide, while…
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Marketing education is critical in today’s economy. Few lawyers and accountants get any sort of marketing training. They don’t attend LMA, LPM, AAM, or other marketing conferences. Many probably don’t even recognize those acronyms. Then, without a strong educational foundation,…
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