I was presenting on “law firm marketing and cutting-edge websites” at an international law firm network conference recently, and encountered the very-common “Backwards Name Tag” problem.

Providing lanyards is an excellent idea, particularly helpful for women who (a) might not have a jacket lapel to clip a name tag onto, or (b) might be unwilling to affix a big “Hello, My Name Is” sticker to a silk blouse. 

The challenge with lanyards is that precisely half of them have the name and contact information facing backwards. And that doesn’t help anyone.  

(Actually, although it’s statistically implausible, it always seems like 2/3 of them are worn backwards.)  

The simple solution?  
Print the attendees’ names on BOTH sides. 

For conference organizers who are trying to facilitate effective networking, this can be a cheap but very helpful solution.

Ross