My old law-marketing friend Heather Morse has a fun and interesting blog, The Legal Water Cooler.  A recent post entitled “Slapped upside the head with truth.” discussed her recent attendance at a national marketing conference, and a post-conference chat she had at the airport with a disgruntled attendee at the same conference.

Yeah, that was me. 

Heather, quoting our conversation on her blog:

The context was my annoyance at having paid a significant price to attend the national conference, both in time and money, which was full of unskilled, inexperienced presenters.  In my opinion, the conference committee, looking for new presenters, had neglected to weight “speaking experience” highly enough in the selection process.

Therefore, they ended up with nervous speakers who were smart, but couldn’t command a room.  As a result, many of the programs were simply awful.

The message for conference organizers?
Substance is important.  But it’s rarely enough.

The ability to convey that substance to the audience is also important.
A great speaker has both.  


Looking for both for your own programs?  
Browse our speaker database.