Planning With Short Lead Times Smart strategies for arranging meetings and events in a matter of weeks — or days! By Louise M. Felsher, CMP CMM How short can lead times go? According to several national sales representatives…
Read MoreFour Tips for Fewer Travel Troubles
With airport security hassles and overcrowded flights a fact of life for on-the-go meeting professionals and their attendees, we caught up with Peter Greenberg, travel editor for NBC’s “The Today Show,” to get his four best tips for reducing…
Read MoreTop Ten Tips for Meeting Outside the U.S.
Ten tips you won’t want to forget when meeting outside your home country. By Eli Gorin Understand local customs. Pick up a book on cultural etiquette so you will know the norms. In some countries it’s acceptable…
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The Perfect Conference Website
There’s an interesting article in Meetings and Conventions magazine detailing what makes “The Perfect Conference Website,” i.e. how to turn a program’s registration and information page into a marketing vehicle for the conference, generating additional traffic and interest. Here’s the…
Read MoreBe scared to be trite.
“Don’t be afraid to be contrarian, but be scared out of your mind to be trite. It’s better to stand out in a crowd through controversy than to blend into the wallpaper through blandness. Your favorite color shouldn’t be plaid.”…
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Always Carry Business Cards
It’s how people will remember you after an event. At an event, keep them handy, so you’re not fumbling around trying to pull a dog-eared leftover out of an obscure compartment in your wallet, or worse try to find that…
Read MoreShould I be part of our firm’s retreat?
Q: As Marketing Director I’ve been asked to play a role in our firm’s retreat. Should I? How? A: Jump at the chance be involved in a high-profile activity like a retreat. I’ve led or been involved in more than 250 such programs as in-house…
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An Awesome Digital Business Card – Cool QR technology from MobileKlik
Last week, I posted about business card designs, and the impressions they can make. I received some questions about digital business cards too. Here’s what I use: As most of you know, this design is actually a “Quick Response” or…
Read MoreReading your Speech
Seth Godin is one of my favorite authors and marketers, and I really enjoy his simple, practical blog. Plus, you gotta love a bald guy whose website says “Click on Seth’s head to read his blog.” His advice from…
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Sending your business cards by text message
Never be without your business cards again. For speakers in front of an audience, or if you’ve given out your last card, here’s a handy way to ensure that your new contact(s) receives your information – directly into their mobile…
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