Your law firm’s use-it-or-lose-it marketing budget Professional firm marketing budgets are like The Pentagon’s defense budget — every year you get a budget which you must spend down to zero or you lose those dollars entirely at the end of the calendar…
Read MoreAAM’s 60 Marketing Ideas in 60 Minutes (“Supersonic 60”) program
AAM’s “60 Marketing Ideas in 60 Minutes” presentation A few months ago, I had the honor and good fortune to present a fun, fast-paced “60 Marketing Ideas in 60 Minutes” program (entitled the “Supersonic Sixty”) to the Association for Accounting…
Read MoreTeaching Career Development at Chicago-Kent College of Law
Teaching Career Development at Chicago-Kent College of Law I really enjoyed speaking to the law students at the Chicago-Kent College of Law last night. The topic was a mix of networking skills, personal branding, and how to build a resume…
Read MoreLaw Firm Associate Marketing-Training Program
Law Firm Associate Marketing-Training Program Chicago Lawyers: I’ll be teaching a free marketing program this afternoon at 5:30 at the CBA Building. It’s your last chance to sign up! I’ll be covering precisely what marketing activities younger lawyers should undertake each year…
Read MoreNovember 2 Chicago Bar Association Young Lawyers Marketing Program
Tonight’s CBA/YLS program is canceled. All of Chicago will be watching the Cubs play Game 7 of the World Series! Let’s go, Cubs! ——————————- Chicago-area lawyers! Next Wednesday afternoon (Nov. 2), I’ll be presenting a free, fun Young Lawyers marketing program at…
Read MoreImpressive Primerus Amsterdam Conference
“Legal Marketing Trends. Is Your Firm Prepared?” I had the good fortune to be invited to present in Amsterdam at the annual global conference of the International Society of Primerus Law Firms. I spoke on the topic of “Legal Marketing Trends….
Read MoreAnother terrific LCA litigation conference
The Litigation Counsel of America always has terrific CLE and educational programming. This week’s LCA conference in Charleston, SC was no exception, as the 130 attendees learned some valuable trial advocacy skills from Ric Gass, Mike Brennan, and David Turek from…
Read MoreClear Business Cards. A good idea…?
Clear Business Cards. A good idea…? I was speaking in Austin at the Legus International annual conference today regarding how to market an international law firm network, including networking strategies to help develop more close personal relationships within the network….
Read MoreSeven-week live-online associate-marketing course by Thomson Reuters
Beginning August 13, Ross Fishman will be conducting a live, online, 7-week associate-marketing course for Thomson Reuters, and LawFirmSpeakers.com has been authorized to offer the Law Firm Speakers community a 40% discount. The series is entitled “ACCELERATE YOUR BUSINESS DEVELOPMENT:…
Read MoreInterview with NALP’s Mary Beal – Part I
Last week, I had the opportunity to present at NALP’s annual conference in Tampa alongside Thomson Reuter’s terrific Lee Ann Enquist on the subject of “Client Development Readiness: Aligning Professional Development with Associate Marketing in a Competitive Market.”Among other things, we…
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