I remember my first day as a litigation associate and realized I knew almost nothing that was useful to the actual practice of law — it was terrifying. Looking back over my gradual maturation as a practicing lawyer (I practiced…
Read MoreShould we offer marketing training at our firm retreat?
Yes. Marketing programming at firm retreats is critical. LMA members see so much terrific marketing programming that it can be hard to remember that lawyers do not have the same regular access. The Marketing Department can help the firm, and itself,…
Read MoreShould we train our Summer Associates?
Yes. But only under certain restrictions. I’ve been asked to conduct a lot of summer associate training over the years, but only rarely have I done it exclusively for the summer kids. Instead, I typically recommend that firms make sure to (1) invite…
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