Last week, I had the opportunity to present at NALP’s annual conference in Tampa alongside Thomson Reuter’s terrific Lee Ann Enquist on the subject of “Client Development Readiness: Aligning Professional Development with Associate Marketing in a Competitive Market.”Among other things, we…
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The Legal Marketing Association is the international professional-membership association for the law firm marketing community. I’ve been an active member and supporter since 1990 – it’s a dynamic, demanding, creative, and varied group. I’ve sat on the Education Committee for…
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Not too long ago, the sign of a bored audience was people playing with their phones under their desks, checking email and playing BrickBreaker. They thought you couldn’t tell what they were doing if they held the phones in their…
Read MoreAn Entire Conference Selected From LawFirmSpeakers.com Every year, the highlight of the LMA Midwest Chapter is the annual conference. We anticipated 150 attendees from over 100 law firms across the Midwest – Illinois, Wisconsin, Indiana, Missouri and more. Last summer,…
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At Ric Gass’s kind invitation, I spoke recently at the Litigation Counsel of America’s 2012 Fall Conference at The Breakers in Palm Beach, FL. The three-day program was terrific, the speakers were so interesting that I even attended presentations on litigation-oriented…
Read MoreMy old law-marketing friend Heather Morse has a fun and interesting blog, The Legal Water Cooler. A recent post entitled “Slapped upside the head with truth.” discussed her recent attendance at a national marketing conference, and a post-conference chat she had…
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Thanks to Doug Graham and Jeff Dennis (@JeffDennisMKT), as well as everyone in Cleveland at ALA, LMA (@LMAOhio), and the Cleveland Bar for the terrific hospitality today re my Integrated Marketing presentation. Here, with Jenn Cartmille and Mark Elliott. Nice…
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Professional speakers collect a lot of business cards. You ever receive a business card that’s on cheap paper? That feels thin and flimsy, and… wilts? We all have. Remember the subtle, subconscious feeling of disappointment? What a missed opportunity that…
Read MoreSeth Godin is one of my favorite authors and marketers, and I really enjoy his simple, practical blog. Plus, you gotta love a bald guy whose website says “Click on Seth’s head to read his blog.” His advice from…
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You Don’t Ask Someone to Marry You on the First Date- and other bits of wisdom from the Just JDs program at the LMA Conference by Amy Smith, Marketing Director, ThompsonMcMullan, Richmond, VA Business development is much like dating….
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