By Merrilyn Astin Tarlton Planning a law firm retreat and you’re mortified that last year’s catastrophe could be repeated? Worried that, even if you hire a speaker who comes highly recommended, you could end up with egg on your face…
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A speech that’s “good enough” isn’t nearly good enough.
In the 1990s I was a Marketing Director and Marketing Partner at a couple different law firms. We did some pretty interesting marketing back then, and I was frequently invited to speak on those topics, e.g. to a bar association…
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Consultants jumping off a cliff for a firm retreat.
It can be challenging to speak at a firm retreat. There is, of course, plenty of pressure to perform. People are counting on you to deliver a great program, to help advance the firm’s interests, make them more successful,…
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Don’t miss this Friday’s “Build Your Book of Business” ABA Webinar.
Don’t miss this ABA marketing webinar on Friday at 12:00 noon CST! Moderated by the terrific Kathy Morris, I’m co-presenting a marketing webinar with the verbally formidable Julie Eichorn. Just 45 fast-paced minutes, we’re going to pack a lot of…
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Don’t miss Ross’s popular Chicago Bar Assoc “Rainmaking” CLE breakfast program, January 23
Breakfast Basics: Client Development – How to Become a Rainmaker. Often called “the best marketing program I’ve ever seen” by associates and marketing partners, Ross Fishman’s presentation just might open your eyes to a more efficient, more successful, and more fun…
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Simple solution to the Backwards Name Tag problem
I was presenting on “law firm marketing and cutting-edge websites” at an international law firm network conference recently, and encountered the very-common “Backwards Name Tag” problem. Providing lanyards is an excellent idea, particularly helpful for women who (a) might not…
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Olympic Scoring and Dishonest Speaker Evaluations.
“But the Russian Judge Gave Just a 5.2.” [The second part of a two-part series regarding Speaker Evaluations.] This blog post discusses the integrity of anonymous speaker evaluations. I spoke recently at the ALA Greater Chicago Chapter’s Educational Conference and…
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George Carlin’s 7 Dirty Words and Law Firm Marketing Training and CLE
Many years ago I saw George Carlin on tour. It was a smaller club in a small east coast city. We were surprised it was such a small club with relatively inexpensive tickets; he couldn’t be making much money. We…
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Seven-week live-online associate-marketing course by Thomson Reuters
Beginning August 13, Ross Fishman will be conducting a live, online, 7-week associate-marketing course for Thomson Reuters, and LawFirmSpeakers.com has been authorized to offer the Law Firm Speakers community a 40% discount. The series is entitled “ACCELERATE YOUR BUSINESS DEVELOPMENT:…
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Bingham’s Vivian Wexler at NALP re Associate Marketing Training
I co-presented a program in Tampa at NALP’s 2013 annual conference called “Client-Development Readiness: Aligning Professional Development with Associate Marketing in a Competitive Market.” We discussed law firms’ need to offer more than simply substantive education to their associates. Sure,…
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