Q: As Marketing Director I’ve been asked to play a role in our firm’s retreat. Should I? How? A: Jump at the chance be involved in a high-profile activity like a retreat. I’ve led or been involved in more than 250 such programs as in-house…
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This isn’t a criticism of your presentation, but…
Earlier this week I presented a marketing and networking training program to 250 junior associates working at one of the world’s ten largest law firms. I can’t mention the firm’s name, but they have an exceptional in-house professional-development team, and…
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Great Speaker Gift – Litigation Counsel of America
At Ric Gass’s kind invitation, I spoke recently at the Litigation Counsel of America’s 2012 Fall Conference at The Breakers in Palm Beach, FL. The three-day program was terrific, the speakers were so interesting that I even attended presentations on litigation-oriented…
Read More“Don’t tell me why you suck. Suck less.”
My old law-marketing friend Heather Morse has a fun and interesting blog, The Legal Water Cooler. A recent post entitled “Slapped upside the head with truth.” discussed her recent attendance at a national marketing conference, and a post-conference chat she had…
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An Awesome Digital Business Card – Cool QR technology from MobileKlik
Last week, I posted about business card designs, and the impressions they can make. I received some questions about digital business cards too. Here’s what I use: As most of you know, this design is actually a “Quick Response” or…
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“Nice to meet you. Here’s my [crappy, flimsy] card.”
Professional speakers collect a lot of business cards. You ever receive a business card that’s on cheap paper? That feels thin and flimsy, and… wilts? We all have. Remember the subtle, subconscious feeling of disappointment? What a missed opportunity that…
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Goat Ankle Bones – Best Law Firm Giveaway
Best Branding Giveaway – Mongolian Fortune-Telling Bones One way to reinforce your message and personal marketing is with a unique and memorable giveaway. This can be especially powerful when you can find a way to connect it to your firm, name,…
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Air Travel Tip – bring an uninflated party balloon.
Professional speakers spend a lot of time on airplanes. Shoved into the pocket of every briefcase, backpack, and roller bag, I have a couple small uninflated birthday party balloons. Why? I have four kids. They’re now ages 12-21, but when my…
Read MoreChecklist: 35 Money-Saving Meeting Tips
Here’s another helpful checklist from MeetingsNet. HIGHLIGHTS The decisions you make in the first stages of site selection and contract negotiation will be the ones that save you the most. CHECKLIST RELY ON THE LOCAL CONVENTION AND VISITORS BUREAU. Many of their services…
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Handy Form – Speaking Engagement Agreement
Everyone I’ve asked remembers having had the nightmare where you wake up in a sweaty panic that you forgot about an important test, or discovered during finals week that you were signed up for a class you’d never attended. From…
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