“If you don’t leave the client in a better position than the client was in before you got there, then there is no point in having you there at all. “You must be able to clearly define and articulate how…
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Donating hotel toiletries to battered women’s shelters
Last night, I left the very successful Marketing Partner Forum, and packed up two nights’ worth of new hotel soap, shampoo, conditioner, lotion, shower gel, shower caps, sewing kits, etc. to bring home and donate to battered women’s shelters. Many years ago,…
Read MoreShould Marketers be Part of the Firm Retreat?
Q: As Marketing Director I’ve been asked to play a role in our firm’s retreat. Should I? How? A: Jump at the chance be involved in a high-profile activity like a retreat. I’ve led or been involved in more than…
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Using speeches to enhance your resume
Many attorneys enjoy giving speeches as part of their personal marketing program. Speeches enhance your resume, increase your name recognition in niche practice areas or industries, and can help you meet new people. It is important to remember that in…
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How to get your CLE program accredited
As I posted previously on Ross’s Law Marketing Blog: Looking to get your Social Media program accredited for CLE?There are a couple great posts by CLE Guru Tim Baran at BaranCLE, which offer some useful tips and resources. He also provides sample continuing Legal Education (CLE) accredited social media…
Read MoreAssociates should receive different training at different times
I remember my first day as a litigation associate and realized I knew almost nothing that was useful to the actual practice of law — it was terrifying. Looking back over my gradual maturation as a practicing lawyer (I practiced…
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