That is, how can you increase the flow of referrals you receive from the other members of your network (e.g. Lex Mundi, Meritas, Lawyers Associated Worldwide (LAW), International Lawyers Network, ALFA, State Capital Group, World Services Group, TerraLex, and Avrio-Advocati)? I was presenting at the annual meeting of MSI Global, one of…
Read MoreQ: As Marketing Director I’ve been asked to play a role in our firm’s retreat. Should I? How? A: Jump at the chance be involved in a high-profile activity like a retreat. I’ve led or been involved in more than 250 such programs as in-house…
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I was giving a CLE presentation a little while ago at the Intercontinental Hotel in London to MSI Global, a terrific international network of law and accounting firms. The topic was how to market a law firm online, using search-engine optimization (SEO)…
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At Ric Gass’s kind invitation, I spoke recently at the Litigation Counsel of America’s 2012 Fall Conference at The Breakers in Palm Beach, FL. The three-day program was terrific, the speakers were so interesting that I even attended presentations on litigation-oriented…
Read MoreMy old law-marketing friend Heather Morse has a fun and interesting blog, The Legal Water Cooler. A recent post entitled “Slapped upside the head with truth.” discussed her recent attendance at a national marketing conference, and a post-conference chat she had…
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Thanks to Doug Graham and Jeff Dennis (@JeffDennisMKT), as well as everyone in Cleveland at ALA, LMA (@LMAOhio), and the Cleveland Bar for the terrific hospitality today re my Integrated Marketing presentation. Here, with Jenn Cartmille and Mark Elliott. Nice…
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Last week, I posted about business card designs, and the impressions they can make. I received some questions about digital business cards too. Here’s what I use: As most of you know, this design is actually a “Quick Response” or…
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Everyone I’ve asked remembers having had the nightmare where you wake up in a sweaty panic that you forgot about an important test, or discovered during finals week that you were signed up for a class you’d never attended. From…
Read More“People who address audiences have the potential to create tremendous value or create tremendous harm.“The only reason to hire a speaker — no matter what his or her specialty — is to improve the condition of the audience and, frequently, the organizations which…
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For those interested in adding stories and humor to their presentations, there’s a decent book I read entitled, not surprisingly, “Using Stories and Humor: Grab Your Audience” by Joanna Slan. Early in the book, it discusses the difference between two…
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