A few years ago, I gave a speech at a law firm retreat regarding marketing and strategic planning. It was a large firm, lawyers and marketers came in from 20+ offices, speaking dozens of different languages. And while I spoke,…
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Q: Should we charge attendees for our seminars?
Our firm is planning to host a seminar series. Should we make the seminars free, to increase the number of participants (and potential future clients) or should we charge a small fee to cover some of the costs (thereby possibly…
Read MoreAssociates should receive different training at different times
I remember my first day as a litigation associate and realized I knew almost nothing that was useful to the actual practice of law — it was terrifying. Looking back over my gradual maturation as a practicing lawyer (I practiced…
Read MoreShould we offer marketing training at our firm retreat?
Yes. Marketing programming at firm retreats is critical. LMA members see so much terrific marketing programming that it can be hard to remember that lawyers do not have the same regular access. The Marketing Department can help the firm, and itself,…
Read MoreCan you improve firm retreats?
Q: I have always heard that law firm retreats are terrible. Is there any way to improve them? A: Yes. I’ve spoken at over 100 retreats in recent years and there seems to be a fairly consistent theme: they want enough…
Read MoreShould we train our Summer Associates?
Yes. But only under certain restrictions. I’ve been asked to conduct a lot of summer associate training over the years, but only rarely have I done it exclusively for the summer kids. Instead, I typically recommend that firms make sure to (1) invite…
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