Here’s another helpful checklist from MeetingsNet. HIGHLIGHTS The decisions you make in the first stages of site selection and contract negotiation will be the ones that save you the most. CHECKLIST RELY ON THE LOCAL CONVENTION AND VISITORS BUREAU. Many of their services…
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Handy Form – Speaking Engagement Agreement
Everyone I’ve asked remembers having had the nightmare where you wake up in a sweaty panic that you forgot about an important test, or discovered during finals week that you were signed up for a class you’d never attended. From…
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QUIZ: How to Tell if a Conference Is Travel-Worthy or a Time Waster
Fast Company is one of my must-read monthly magazines. I read it cover to cover, and subscribe to a number of daily or weekly emails as well. Here’s a snippet and a link to an article from one of the emails. Those of us who speak…
Read MoreThe ONLY reason to hire a speaker…
“People who address audiences have the potential to create tremendous value or create tremendous harm.“The only reason to hire a speaker — no matter what his or her specialty — is to improve the condition of the audience and, frequently, the organizations which…
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More re “Give ’em the old razzle dazzle”
For those interested in adding stories and humor to their presentations, there’s a decent book I read entitled, not surprisingly, “Using Stories and Humor: Grab Your Audience” by Joanna Slan. Early in the book, it discusses the difference between two…
Read MoreLeave the client in a better position
“If you don’t leave the client in a better position than the client was in before you got there, then there is no point in having you there at all. “You must be able to clearly define and articulate how…
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Donating hotel toiletries to battered women’s shelters
Last night, I left the very successful Marketing Partner Forum, and packed up two nights’ worth of new hotel soap, shampoo, conditioner, lotion, shower gel, shower caps, sewing kits, etc. to bring home and donate to battered women’s shelters. Many years ago,…
Read MoreShould Marketers be Part of the Firm Retreat?
Q: As Marketing Director I’ve been asked to play a role in our firm’s retreat. Should I? How? A: Jump at the chance be involved in a high-profile activity like a retreat. I’ve led or been involved in more than…
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Using speeches to enhance your resume
Many attorneys enjoy giving speeches as part of their personal marketing program. Speeches enhance your resume, increase your name recognition in niche practice areas or industries, and can help you meet new people. It is important to remember that in…
Read MorePlanning a Successful Law Firm Retreat
by Marci M. Krufka Report to Legal Management, Altman Weil July 2004 Volume 31, Number 10 Retreats can be very positive experiences for law firms. Lawyers walk away excited about new opportunities they discussed and energized by the improved…
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