I co-presented a program in Tampa at NALP’s 2013 annual conference called “Client-Development Readiness: Aligning Professional Development with Associate Marketing in a Competitive Market.” We discussed law firms’ need to offer more than simply substantive education to their associates. Sure,…
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Last week, I had the opportunity to present at NALP’s annual conference in Tampa alongside Thomson Reuter’s terrific Lee Ann Enquist on the subject of “Client Development Readiness: Aligning Professional Development with Associate Marketing in a Competitive Market.”Among other things, we…
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The Legal Marketing Association is the international professional-membership association for the law firm marketing community. I’ve been an active member and supporter since 1990 – it’s a dynamic, demanding, creative, and varied group. I’ve sat on the Education Committee for…
Read MoreThe biggest mistake? Setting their expectations too low. Too often the goal is “bonding” or “socializing” or “getting to know each other better” or vague “cross-selling.” Then they walk away after two days of morning programs…
Read More“Don’t be afraid to be contrarian, but be scared out of your mind to be trite. It’s better to stand out in a crowd through controversy than to blend into the wallpaper through blandness. Your favorite color shouldn’t be plaid.”…
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Not too long ago, the sign of a bored audience was people playing with their phones under their desks, checking email and playing BrickBreaker. They thought you couldn’t tell what they were doing if they held the phones in their…
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It’s how people will remember you after an event. At an event, keep them handy, so you’re not fumbling around trying to pull a dog-eared leftover out of an obscure compartment in your wallet, or worse try to find that…
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That is, how can you increase the flow of referrals you receive from the other members of your network (e.g. Lex Mundi, Meritas, Lawyers Associated Worldwide (LAW), International Lawyers Network, ALFA, State Capital Group, World Services Group, TerraLex, and Avrio-Advocati)? I was presenting at the annual meeting of MSI Global, one of…
Read MoreQ: As Marketing Director I’ve been asked to play a role in our firm’s retreat. Should I? How? A: Jump at the chance be involved in a high-profile activity like a retreat. I’ve led or been involved in more than 250 such programs as in-house…
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I was giving a CLE presentation a little while ago at the Intercontinental Hotel in London to MSI Global, a terrific international network of law and accounting firms. The topic was how to market a law firm online, using search-engine optimization (SEO)…
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