No one wants to walk in on Monday to a flood of voicemails asking, “Who hired that guy to speak?” Of course, nothing can energize a firm and get people on board with a firm’s goals more than a great…
Read MoreInterview with NALP’s Mary Beal – Part II
I recently had the good fortune to present at NALP’s 2013 annual conference in Tampa alongside Thomson Reuter’s terrific Lee Ann Enquist on the subject of “Client-Development Readiness: Aligning Professional Development with Associate Marketing in a Competitive Market.” The wide-ranging…
Read MoreInterview with NALP’s Mary Beal – Part I
Last week, I had the opportunity to present at NALP’s annual conference in Tampa alongside Thomson Reuter’s terrific Lee Ann Enquist on the subject of “Client Development Readiness: Aligning Professional Development with Associate Marketing in a Competitive Market.”Among other things, we…
Read MoreBe scared to be trite.
“Don’t be afraid to be contrarian, but be scared out of your mind to be trite. It’s better to stand out in a crowd through controversy than to blend into the wallpaper through blandness. Your favorite color shouldn’t be plaid.”…
Read MoreAlways Carry Business Cards
It’s how people will remember you after an event. At an event, keep them handy, so you’re not fumbling around trying to pull a dog-eared leftover out of an obscure compartment in your wallet, or worse try to find that…
Read MoreJust the nicest thing!
I was giving a CLE presentation a little while ago at the Intercontinental Hotel in London to MSI Global, a terrific international network of law and accounting firms. The topic was how to market a law firm online, using search-engine optimization (SEO)…
Read MoreThis isn’t a criticism of your presentation, but…
Earlier this week I presented a marketing and networking training program to 250 junior associates working at one of the world’s ten largest law firms. I can’t mention the firm’s name, but they have an exceptional in-house professional-development team, and…
Read MoreAn Entire Conference Selected From LawFirmSpeakers.com
An Entire Conference Selected From LawFirmSpeakers.com Every year, the highlight of the LMA Midwest Chapter is the annual conference. We anticipated 150 attendees from over 100 law firms across the Midwest – Illinois, Wisconsin, Indiana, Missouri and more. Last summer,…
Read MoreGreat Speaker Gift – Litigation Counsel of America
At Ric Gass’s kind invitation, I spoke recently at the Litigation Counsel of America’s 2012 Fall Conference at The Breakers in Palm Beach, FL. The three-day program was terrific, the speakers were so interesting that I even attended presentations on litigation-oriented…
Read More“Don’t tell me why you suck. Suck less.”
My old law-marketing friend Heather Morse has a fun and interesting blog, The Legal Water Cooler. A recent post entitled “Slapped upside the head with truth.” discussed her recent attendance at a national marketing conference, and a post-conference chat she had…
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