Speech: Teaching International Law and Accounting Firm Networks to Generate More Referrals and Revenue As I’ve frequently mentioned, I’m a big fan of international law and accounting firm networks. I’ve seen countless times how global networks and affiliations generate intra-network referrals worldwide, while…
Read More
International Law Firm Networks Should Have Fun I’m a big fan of international law firm networks. I think the “good” ones can offer great value to their members, in terms of in-bound and out-bound referrals, as well as significant education…
Read More
Clear Business Cards. A good idea…? I was speaking in Austin at the Legus International annual conference today regarding how to market an international law firm network, including networking strategies to help develop more close personal relationships within the network….
Read More
“Ross – You earned this five-star review. Feel free to share it.” “Ross Fishman’s presentation at the Litigation Counsel of America’s 2014 Spring Conference in was not only incredibly entertaining, but both judicious and relevant as well. “His CLE speech,…
Read More
Ross Fishman Keynoting the LCA National Conference in New Orleans. Ross Fishman, CEO of Fishman Marketing, presented a CLE plenary session on “Ethical Public Relations for Litigators and Trial Lawyers” at the Litigation Counsel of America (LCA) program at the Roosevelt Waldorf Astoria…
Read More
Marketing education is critical in today’s economy. Few lawyers and accountants get any sort of marketing training. They don’t attend LMA, LPM, AAM, or other marketing conferences. Many probably don’t even recognize those acronyms. Then, without a strong educational foundation,…
Read More
By Merrilyn Astin Tarlton Planning a law firm retreat and you’re mortified that last year’s catastrophe could be repeated? Worried that, even if you hire a speaker who comes highly recommended, you could end up with egg on your face…
Read More
In the 1990s I was a Marketing Director and Marketing Partner at a couple different law firms. We did some pretty interesting marketing back then, and I was frequently invited to speak on those topics, e.g. to a bar association…
Read More
“But the Russian Judge Gave Just a 5.2.” [The second part of a two-part series regarding Speaker Evaluations.] This blog post discusses the integrity of anonymous speaker evaluations. I spoke recently at the ALA Greater Chicago Chapter’s Educational Conference and…
Read More
In my 25-year experience, I’d estimate that roughly 1/2 of a room’s attendees will fill out the Speaker Evaluation form if they’re encouraged to do so at the end of the program. And 10% of them will screw it up. What’s the most-common mistake hurried…
Read More
Get updates by email!