The biggest mistake? Setting their expectations too low. Too often the goal is “bonding” or “socializing” or “getting to know each other better” or vague “cross-selling.” Then they walk away after two days of morning programs…
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“All we could see were the tops of their bald heads.”
Many years ago I spoke at a firm retreat to roll out a major new branding initiative. I was attending some of the earlier speakers’ presentations, and some of them were very good. But few lawyers paid any attention to them. Unfortunately, the day’s…
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Always Carry Business Cards
It’s how people will remember you after an event. At an event, keep them handy, so you’re not fumbling around trying to pull a dog-eared leftover out of an obscure compartment in your wallet, or worse try to find that…
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Marketing within your international network
That is, how can you increase the flow of referrals you receive from the other members of your network (e.g. Lex Mundi, Meritas, Lawyers Associated Worldwide (LAW), International Lawyers Network, ALFA, State Capital Group, World Services Group, TerraLex, and Avrio-Advocati)? I was presenting at the annual meeting of MSI Global, one of…
Read MoreShould I be part of our firm’s retreat?
Q: As Marketing Director I’ve been asked to play a role in our firm’s retreat. Should I? How? A: Jump at the chance be involved in a high-profile activity like a retreat. I’ve led or been involved in more than 250 such programs as in-house…
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Just the nicest thing!
I was giving a CLE presentation a little while ago at the Intercontinental Hotel in London to MSI Global, a terrific international network of law and accounting firms. The topic was how to market a law firm online, using search-engine optimization (SEO)…
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This isn’t a criticism of your presentation, but…
Earlier this week I presented a marketing and networking training program to 250 junior associates working at one of the world’s ten largest law firms. I can’t mention the firm’s name, but they have an exceptional in-house professional-development team, and…
Read MoreAn Entire Conference Selected From LawFirmSpeakers.com
An Entire Conference Selected From LawFirmSpeakers.com Every year, the highlight of the LMA Midwest Chapter is the annual conference. We anticipated 150 attendees from over 100 law firms across the Midwest – Illinois, Wisconsin, Indiana, Missouri and more. Last summer,…
Read More“Don’t tell me why you suck. Suck less.”
My old law-marketing friend Heather Morse has a fun and interesting blog, The Legal Water Cooler. A recent post entitled “Slapped upside the head with truth.” discussed her recent attendance at a national marketing conference, and a post-conference chat she had…
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Integrated Marketing presentation
Thanks to Doug Graham and Jeff Dennis (@JeffDennisMKT), as well as everyone in Cleveland at ALA, LMA (@LMAOhio), and the Cleveland Bar for the terrific hospitality today re my Integrated Marketing presentation. Here, with Jenn Cartmille and Mark Elliott. Nice…
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