Clear Business Cards. A good idea…? I was speaking in Austin at the Legus International annual conference today regarding how to market an international law firm network, including networking strategies to help develop more close personal relationships within the network….
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“Ross – You earned this five-star review. Feel free to share it.” “Ross Fishman’s presentation at the Litigation Counsel of America’s 2014 Spring Conference in was not only incredibly entertaining, but both judicious and relevant as well. “His CLE speech,…
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Ross Fishman Keynoting the LCA National Conference in New Orleans. Ross Fishman, CEO of Fishman Marketing, presented a CLE plenary session on “Ethical Public Relations for Litigators and Trial Lawyers” at the Litigation Counsel of America (LCA) program at the Roosevelt Waldorf Astoria…
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Marketing education is critical in today’s economy. Few lawyers and accountants get any sort of marketing training. They don’t attend LMA, LPM, AAM, or other marketing conferences. Many probably don’t even recognize those acronyms. Then, without a strong educational foundation,…
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By Merrilyn Astin Tarlton Planning a law firm retreat and you’re mortified that last year’s catastrophe could be repeated? Worried that, even if you hire a speaker who comes highly recommended, you could end up with egg on your face…
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I was presenting on “law firm marketing and cutting-edge websites” at an international law firm network conference recently, and encountered the very-common “Backwards Name Tag” problem. Providing lanyards is an excellent idea, particularly helpful for women who (a) might not…
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“But the Russian Judge Gave Just a 5.2.” [The second part of a two-part series regarding Speaker Evaluations.] This blog post discusses the integrity of anonymous speaker evaluations. I spoke recently at the ALA Greater Chicago Chapter’s Educational Conference and…
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In my 25-year experience, I’d estimate that roughly 1/2 of a room’s attendees will fill out the Speaker Evaluation form if they’re encouraged to do so at the end of the program. And 10% of them will screw it up. What’s the most-common mistake hurried…
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I recently had the good fortune to present at NALP’s 2013 annual conference in Tampa alongside Thomson Reuter’s terrific Lee Ann Enquist on the subject of “Client-Development Readiness: Aligning Professional Development with Associate Marketing in a Competitive Market.” The wide-ranging…
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Last week, I had the opportunity to present at NALP’s annual conference in Tampa alongside Thomson Reuter’s terrific Lee Ann Enquist on the subject of “Client Development Readiness: Aligning Professional Development with Associate Marketing in a Competitive Market.”Among other things, we…
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