In my 25-year experience, I’d estimate that roughly 1/2 of a room’s attendees will fill out the Speaker Evaluation form if they’re encouraged to do so at the end of the program. And 10% of them will screw it up. What’s the most-common mistake hurried…
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Many years ago I saw George Carlin on tour. It was a smaller club in a small east coast city. We were surprised it was such a small club with relatively inexpensive tickets; he couldn’t be making much money. We…
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Beginning August 13, Ross Fishman will be conducting a live, online, 7-week associate-marketing course for Thomson Reuters, and LawFirmSpeakers.com has been authorized to offer the Law Firm Speakers community a 40% discount. The series is entitled “ACCELERATE YOUR BUSINESS DEVELOPMENT:…
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I recently had the good fortune to present at NALP’s 2013 annual conference in Tampa alongside Thomson Reuter’s terrific Lee Ann Enquist on the subject of “Client-Development Readiness: Aligning Professional Development with Associate Marketing in a Competitive Market.” The wide-ranging…
Read MoreTen tips you won’t want to forget when meeting outside your home country. By Eli Gorin Understand local customs. Pick up a book on cultural etiquette so you will know the norms. In some countries it’s acceptable…
Read MoreThe biggest mistake? Setting their expectations too low. Too often the goal is “bonding” or “socializing” or “getting to know each other better” or vague “cross-selling.” Then they walk away after two days of morning programs…
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It’s how people will remember you after an event. At an event, keep them handy, so you’re not fumbling around trying to pull a dog-eared leftover out of an obscure compartment in your wallet, or worse try to find that…
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I was giving a CLE presentation a little while ago at the Intercontinental Hotel in London to MSI Global, a terrific international network of law and accounting firms. The topic was how to market a law firm online, using search-engine optimization (SEO)…
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Earlier this week I presented a marketing and networking training program to 250 junior associates working at one of the world’s ten largest law firms. I can’t mention the firm’s name, but they have an exceptional in-house professional-development team, and…
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At Ric Gass’s kind invitation, I spoke recently at the Litigation Counsel of America’s 2012 Fall Conference at The Breakers in Palm Beach, FL. The three-day program was terrific, the speakers were so interesting that I even attended presentations on litigation-oriented…
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