In the 1990s I was a Marketing Director and Marketing Partner at a couple different law firms. We did some pretty interesting marketing back then, and I was frequently invited to speak on those topics, e.g. to a bar association…
Read MoreDon’t miss this Friday’s “Build Your Book of Business” ABA Webinar.
Don’t miss this ABA marketing webinar on Friday at 12:00 noon CST! Moderated by the terrific Kathy Morris, I’m co-presenting a marketing webinar with the verbally formidable Julie Eichorn. Just 45 fast-paced minutes, we’re going to pack a lot of…
Read MoreDon’t miss Ross’s popular Chicago Bar Assoc “Rainmaking” CLE breakfast program, January 23
Breakfast Basics: Client Development – How to Become a Rainmaker. Often called “the best marketing program I’ve ever seen” by associates and marketing partners, Ross Fishman’s presentation just might open your eyes to a more efficient, more successful, and more fun…
Read MoreSeven-week live-online associate-marketing course by Thomson Reuters
Beginning August 13, Ross Fishman will be conducting a live, online, 7-week associate-marketing course for Thomson Reuters, and LawFirmSpeakers.com has been authorized to offer the Law Firm Speakers community a 40% discount. The series is entitled “ACCELERATE YOUR BUSINESS DEVELOPMENT:…
Read MoreThere’s nothing worse than a bad law firm retreat
No one wants to walk in on Monday to a flood of voicemails asking, “Who hired that guy to speak?” Of course, nothing can energize a firm and get people on board with a firm’s goals more than a great…
Read MoreInterview with NALP’s Mary Beal – Part II
I recently had the good fortune to present at NALP’s 2013 annual conference in Tampa alongside Thomson Reuter’s terrific Lee Ann Enquist on the subject of “Client-Development Readiness: Aligning Professional Development with Associate Marketing in a Competitive Market.” The wide-ranging…
Read MoreBingham’s Vivian Wexler at NALP re Associate Marketing Training
I co-presented a program in Tampa at NALP’s 2013 annual conference called “Client-Development Readiness: Aligning Professional Development with Associate Marketing in a Competitive Market.” We discussed law firms’ need to offer more than simply substantive education to their associates. Sure,…
Read MoreInterview with NALP’s Mary Beal – Part I
Last week, I had the opportunity to present at NALP’s annual conference in Tampa alongside Thomson Reuter’s terrific Lee Ann Enquist on the subject of “Client Development Readiness: Aligning Professional Development with Associate Marketing in a Competitive Market.”Among other things, we…
Read More“All we could see were the tops of their bald heads.”
Many years ago I spoke at a firm retreat to roll out a major new branding initiative. I was attending some of the earlier speakers’ presentations, and some of them were very good. But few lawyers paid any attention to them. Unfortunately, the day’s…
Read MoreAlways Carry Business Cards
It’s how people will remember you after an event. At an event, keep them handy, so you’re not fumbling around trying to pull a dog-eared leftover out of an obscure compartment in your wallet, or worse try to find that…
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