Teaching “Sales” to IIT-Kent Law Students

Teaching “Sales” to IIT-Kent Law Students I recently spoke at IIT-Kent Law School at Ian Turvill’s pilot program for marketing-minded law students, called “Firms, Clients, and Building a Career in Law.” I like to immediately disabuse them of the “Selling…

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Can Consultants Be Trusted Not to ‘Sell from the Podium?’

Do Consultants Often “Sell from the Podium?” Tim Corcoran ably summarized the feelings of many consultants and professional speakers with a recent blog post which includes this excerpt: “Major conferences often have a bias for in-house professionals as presenters. “We must be…

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Online-Marketing Webinar – Playing the Google Game

Playing the Google Game – Marketing Yourself Online (CBA Webinar) February 4, 2015 12:00-12:45 p.m. What happens when someone Googles your name? Because before a client or prospect decides whether to hire you, they will Google you.  And when they do, what do…

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BLAH BLAH BLAH

“BLAH BLAH BLAH” I was speaking today at a law firm retreat at the beautiful new Alfond Inn in Winterpark, Florida.  The hotel is becoming famous for its extensive and eclectic artwork in the lobbies and around the hotel. It’s…

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Speakers – Are you entertaining? Or effective?

Speakers – Are you entertaining? Or effective? We spend a lot of blog posts on the subject of providing more than simply good content. At Law Firm Speakers and Retreats, we think it’s important for presenters to also be entertaining,…

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Marketing education is critical in today’s economy.

Marketing education is critical in today’s economy. Few lawyers and accountants get any sort of marketing training. They don’t attend LMA, LPM, AAM, or other marketing conferences. Many probably don’t even recognize those acronyms. Then, without a strong educational foundation,…

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