This practical webinar has received 5-star “brilliant” reviews from 100 law and CPA firms and associations worldwide (see below). Don’t you hate programs that are long on theory but short on tangible takeaways? In this fun and fast-paced session, Ross…
Read MoreAAM’s 60 Marketing Ideas in 60 Minutes (“Supersonic 60”) program
AAM’s “60 Marketing Ideas in 60 Minutes” presentation A few months ago, I had the honor and good fortune to present a fun, fast-paced “60 Marketing Ideas in 60 Minutes” program (entitled the “Supersonic Sixty”) to the Association for Accounting…
Read MoreCan Consultants Be Trusted Not to ‘Sell from the Podium?’
Do Consultants Often “Sell from the Podium?” Tim Corcoran ably summarized the feelings of many consultants and professional speakers with a recent blog post which includes this excerpt: “Major conferences often have a bias for in-house professionals as presenters. “We must be…
Read MoreMarketing education is critical in today’s economy.
Marketing education is critical in today’s economy. Few lawyers and accountants get any sort of marketing training. They don’t attend LMA, LPM, AAM, or other marketing conferences. Many probably don’t even recognize those acronyms. Then, without a strong educational foundation,…
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