I spoke to 150 terrific trial lawyers at the Litigation Counsel of America (LCA) conference in Santa Barbara on “Substance Abuse in the Legal Profession,” and I was overwhelmed by the attendees’ response. They simply could not wrap their heads…
Read MoreYour marketing budget will disappear Dec 31. So SPEND it!
Your law firm’s use-it-or-lose-it marketing budget Professional firm marketing budgets are like The Pentagon’s defense budget — every year you get a budget which you must spend down to zero or you lose those dollars entirely at the end of the calendar…
Read MoreA “Brilliant” Webinar: “20 Top Marketing Tips During COVID”
This practical webinar has received 5-star “brilliant” reviews from 100 law and CPA firms and associations worldwide (see below). Don’t you hate programs that are long on theory but short on tangible takeaways? In this fun and fast-paced session, Ross…
Read MorePhotos from the Complex Commercial Litigation Institute (CCLI) Summit in Las Vegas
I had a terrific time keynoting the Complex Commercial Litigation Institute (CCLI) Summit in Las Vegas on February 7, 2020. The jam-packed program, organized by Ice Miller’s Adam Arceneaux and Ehrenstein Sager’s Mike Ehrenstein, boasted 15 terrific speakers, tough and…
Read MoreTop Ten Hottest Law Firm Retreat Topics
Top 10 Hottest Law Firm Retreat and Partner-Training Topics Law firm retreats have changed in the 25+ years I’ve been presenting at them. There was a “money’s no object” philosophy in the high-flying extravaganzas in the 1990s and early 2000s. Then…
Read MoreFDR on Speaking: “Be sincere. Be brief. And be…”
“Be sincere; be brief; be seated.” – Franklin D. Roosevelt, U.S. President, 1933-1945
Read MoreAAML Keynote and Testimonial
American Association of Matrimonial Lawyers Keynote and Testimonial I recently had the honor of keynoting the annual conference of the American Association of Matrimonial Lawyers. The AAML is the professional association of the legal profession’s best divorce and matrimonial lawyers. These…
Read MoreThe Three Speeches You Always Give.
“There are always three speeches, for every one you actually gave. The one you practiced, the one you gave and the one you wish you gave.” – Dale Carnegie
Read MoreHow long it takes to be impromptu…
“It usually takes more than three weeks to prepare a good impromptu speech.” – Mark Twain
Read MoreChinese edition of “The Ultimate Law Firm Associate’s Marketing Checklist” book!
My “Ultimate Law Firm Associate’s Marketing Checklist” book was translated into Mandarin by Economic Science Press (China Finance & Economy Media Group), a prominent Chinese government education-publishing house, and is now for sale in China! Fortunately, I had a terrific…
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