Clear Business Cards. A good idea…? I was speaking in Austin at the Legus International annual conference today regarding how to market an international law firm network, including networking strategies to help develop more close personal relationships within the network….
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“Ross – You earned this five-star review. Feel free to share it.” “Ross Fishman’s presentation at the Litigation Counsel of America’s 2014 Spring Conference in was not only incredibly entertaining, but both judicious and relevant as well. “His CLE speech,…
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Ross Fishman Keynoting the LCA National Conference in New Orleans. Ross Fishman, CEO of Fishman Marketing, presented a CLE plenary session on “Ethical Public Relations for Litigators and Trial Lawyers” at the Litigation Counsel of America (LCA) program at the Roosevelt Waldorf Astoria…
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Marketing education is critical in today’s economy. Few lawyers and accountants get any sort of marketing training. They don’t attend LMA, LPM, AAM, or other marketing conferences. Many probably don’t even recognize those acronyms. Then, without a strong educational foundation,…
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By Merrilyn Astin Tarlton Planning a law firm retreat and you’re mortified that last year’s catastrophe could be repeated? Worried that, even if you hire a speaker who comes highly recommended, you could end up with egg on your face…
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In the 1990s I was a Marketing Director and Marketing Partner at a couple different law firms. We did some pretty interesting marketing back then, and I was frequently invited to speak on those topics, e.g. to a bar association…
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It can be challenging to speak at a firm retreat. There is, of course, plenty of pressure to perform. People are counting on you to deliver a great program, to help advance the firm’s interests, make them more successful,…
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Don’t miss this ABA marketing webinar on Friday at 12:00 noon CST! Moderated by the terrific Kathy Morris, I’m co-presenting a marketing webinar with the verbally formidable Julie Eichorn. Just 45 fast-paced minutes, we’re going to pack a lot of…
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Breakfast Basics: Client Development – How to Become a Rainmaker. Often called “the best marketing program I’ve ever seen” by associates and marketing partners, Ross Fishman’s presentation just might open your eyes to a more efficient, more successful, and more fun…
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I was presenting on “law firm marketing and cutting-edge websites” at an international law firm network conference recently, and encountered the very-common “Backwards Name Tag” problem. Providing lanyards is an excellent idea, particularly helpful for women who (a) might not…
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