“A mediocre speech supported by all the power of delivery will be more impressive than the best speech unaccompanied by such power.” – Quintilian, Roman Rhetorician
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It’s not what you say!
“It’s not what you say, it’s what they hear.” Red Auerbach, Legendary Boston Celtics coach
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Wait, people will forget what I say?
“People forget what you say but they remember how you made them feel.” – Warren Beatty
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My favorite quote re speech preparation
“If I am to speak for ten minutes, I need a week for preparation; if fifteen minutes, three days; if half an hour, two days; if an hour, I am ready now.” – U.S. President Woodrow Wilson
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Why taking photos at conferences is smart content marketing.
Why taking photos at conferences is smart content marketing. Nearly every company, firm, and association wants to increase their search rankings, battling to push their pages onto the first page of Google search results. One powerful tool is Content Marketing,…
Read MoreAn opera singer’s best tip re public speaking
“Make sure you have finished speaking before your audience has finished listening.” – Dorothy Sarnoff, American opera singer
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Ross speaking on Social Media Marketing to the ASIPI conference in Panama
I’m really looking forward to speaking on (1) Social Media Marketing and (2) Branding a Law Firm to the ASIPI Latin American IP conference in Panama this week! 600 Intellectual Property lawyers from dozens of North, Central, and South America…
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Networking Tip: Avoid the poppy seed bagels.
Networking Tip: Avoid the poppy seed bagels. Do you love bagels? I do. I typically speak at 25 or more conferences per year. And a great many of them offer a breakfast option, with croissants, pastries, and bagels. Often, the…
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AAM’s 60 Marketing Ideas in 60 Minutes (“Supersonic 60”) program
AAM’s “60 Marketing Ideas in 60 Minutes” presentation A few months ago, I had the honor and good fortune to present a fun, fast-paced “60 Marketing Ideas in 60 Minutes” program (entitled the “Supersonic Sixty”) to the Association for Accounting…
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I found a Toynbee Tile in NYC
I spotted a new Toynbee Tile in NYC After giving a marketing presentation in New York today, the client took me out to lunch. Crossing 3rd Avenue, I walked past a Toynbee Tile at 42nd and 3rd! I’d just read…
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