Many years ago I spoke at a firm retreat to roll out a major new branding initiative.  I was attending some of the earlier speakers’ presentations, and some of them were very good. But few lawyers paid any attention to them.  

Unfortunately, the day’s first speaker was the in-house IT guy who’d rolled out to everyone the first-generation BlackBerrys.

This meant that no one was paying any attention to the speakers; I could see that they were all playing BrickBreaker instead. 

All day the speakers spoke to the top of the lawyers’ heads, who held their phones in their laps, below the desks, hoping the speakers couldn’t tell. 

BTW, from the podium, you can ALWAYS tell.