With airport security hassles and overcrowded flights a fact of life for on-the-go meeting professionals and their attendees, we caught up with Peter Greenberg, travel editor for NBC’s “The Today Show,” to get his four best tips for reducing…
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Expert Interview – LMA’s Betsi Roach
The Legal Marketing Association is the international professional-membership association for the law firm marketing community. I’ve been an active member and supporter since 1990 – it’s a dynamic, demanding, creative, and varied group. I’ve sat on the Education Committee for…
Read MoreTop Ten Tips for Meeting Outside the U.S.
Ten tips you won’t want to forget when meeting outside your home country. By Eli Gorin Understand local customs. Pick up a book on cultural etiquette so you will know the norms. In some countries it’s acceptable…
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The Perfect Conference Website
There’s an interesting article in Meetings and Conventions magazine detailing what makes “The Perfect Conference Website,” i.e. how to turn a program’s registration and information page into a marketing vehicle for the conference, generating additional traffic and interest. Here’s the…
Read MoreThe number one mistake law firms make when planning firm retreats?
The biggest mistake? Setting their expectations too low. Too often the goal is “bonding” or “socializing” or “getting to know each other better” or vague “cross-selling.” Then they walk away after two days of morning programs…
Read MoreBe scared to be trite.
“Don’t be afraid to be contrarian, but be scared out of your mind to be trite. It’s better to stand out in a crowd through controversy than to blend into the wallpaper through blandness. Your favorite color shouldn’t be plaid.”…
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“All we could see were the tops of their bald heads.”
Many years ago I spoke at a firm retreat to roll out a major new branding initiative. I was attending some of the earlier speakers’ presentations, and some of them were very good. But few lawyers paid any attention to them. Unfortunately, the day’s…
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