Not too long ago, the sign of a bored audience was people playing with their phones under their desks, checking email and playing BrickBreaker. They thought you couldn’t tell what they were doing if they held the phones in their…
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This is how GOOGLE markets a seminar, baby.
Many law firms send large numbers of seminar invitations, hoping to fill the seats. Of course, the goal should be quality rather than quantity – i.e. it’s better to have the right people rather than simply a lot of people. But quantity is much…
Read MoreLaw firms know what they want, but they don’t always know what they need.
If we’re really doing our jobs as presenters, we’re leaving the client, i.e. the law firm or organization, in a strategically better position than they were before the program. Regular presenters are often are better able to see the big…
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Always Carry Business Cards
It’s how people will remember you after an event. At an event, keep them handy, so you’re not fumbling around trying to pull a dog-eared leftover out of an obscure compartment in your wallet, or worse try to find that…
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Marketing within your international network
That is, how can you increase the flow of referrals you receive from the other members of your network (e.g. Lex Mundi, Meritas, Lawyers Associated Worldwide (LAW), International Lawyers Network, ALFA, State Capital Group, World Services Group, TerraLex, and Avrio-Advocati)? I was presenting at the annual meeting of MSI Global, one of…
Read MoreShould I be part of our firm’s retreat?
Q: As Marketing Director I’ve been asked to play a role in our firm’s retreat. Should I? How? A: Jump at the chance be involved in a high-profile activity like a retreat. I’ve led or been involved in more than 250 such programs as in-house…
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Just the nicest thing!
I was giving a CLE presentation a little while ago at the Intercontinental Hotel in London to MSI Global, a terrific international network of law and accounting firms. The topic was how to market a law firm online, using search-engine optimization (SEO)…
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This isn’t a criticism of your presentation, but…
Earlier this week I presented a marketing and networking training program to 250 junior associates working at one of the world’s ten largest law firms. I can’t mention the firm’s name, but they have an exceptional in-house professional-development team, and…
Read MoreAn Entire Conference Selected From LawFirmSpeakers.com
An Entire Conference Selected From LawFirmSpeakers.com Every year, the highlight of the LMA Midwest Chapter is the annual conference. We anticipated 150 attendees from over 100 law firms across the Midwest – Illinois, Wisconsin, Indiana, Missouri and more. Last summer,…
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