“People who address audiences have the potential to create tremendous value or create tremendous harm.“The only reason to hire a speaker — no matter what his or her specialty — is to improve the condition of the audience and, frequently, the organizations which…
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More re “Give ’em the old razzle dazzle”
For those interested in adding stories and humor to their presentations, there’s a decent book I read entitled, not surprisingly, “Using Stories and Humor: Grab Your Audience” by Joanna Slan. Early in the book, it discusses the difference between two…
Read MoreGive ’em the old razzle dazzle…
by Ross Fishman One of the best pieces of advice I ever got came from my old friend Paul Lisnek. I’ve known Paul 30 years, since we were in college together at the University of Illinois, both majoring in a…
Read MoreLeave the client in a better position
“If you don’t leave the client in a better position than the client was in before you got there, then there is no point in having you there at all. “You must be able to clearly define and articulate how…
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Donating hotel toiletries to battered women’s shelters
Last night, I left the very successful Marketing Partner Forum, and packed up two nights’ worth of new hotel soap, shampoo, conditioner, lotion, shower gel, shower caps, sewing kits, etc. to bring home and donate to battered women’s shelters. Many years ago,…
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Saving Sand Dollars
“Everyone is sick to death about the boy who throws the sand dollar back into the ocean.* “The naval ship that keeps requesting the lighthouse keeper to move to avoid a collision is about as old. They were poignant and…
Read MorePutting Relaxation Back Into Firm Retreats:
Putting Relaxation Back Into Firm Retreats: Loosening Up the Lawyer Mind By Janet Ellen Raasch From the ABA Journal Progressive law firms are making their annual retreats more engaging and productive through creative use of relaxation in a wide range…
Read MoreShould Marketers be Part of the Firm Retreat?
Q: As Marketing Director I’ve been asked to play a role in our firm’s retreat. Should I? How? A: Jump at the chance be involved in a high-profile activity like a retreat. I’ve led or been involved in more than…
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Using speeches to enhance your resume
Many attorneys enjoy giving speeches as part of their personal marketing program. Speeches enhance your resume, increase your name recognition in niche practice areas or industries, and can help you meet new people. It is important to remember that in…
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How to get your CLE program accredited
As I posted previously on Ross’s Law Marketing Blog: Looking to get your Social Media program accredited for CLE?There are a couple great posts by CLE Guru Tim Baran at BaranCLE, which offer some useful tips and resources. He also provides sample continuing Legal Education (CLE) accredited social media…
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