Yes. Marketing programming at firm retreats is critical. LMA members see so much terrific marketing programming that it can be hard to remember that lawyers do not have the same regular access. The Marketing Department can help the firm, and itself,…
Read MoreCan you improve firm retreats?
Q: I have always heard that law firm retreats are terrible. Is there any way to improve them? A: Yes. I’ve spoken at over 100 retreats in recent years and there seems to be a fairly consistent theme: they want enough…
Read MoreShould we train our Summer Associates?
Yes. But only under certain restrictions. I’ve been asked to conduct a lot of summer associate training over the years, but only rarely have I done it exclusively for the summer kids. Instead, I typically recommend that firms make sure to (1) invite…
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